January 11, 2012
Face 2.0: Updating the face to go with the resume; top plastic surgeon weighs in
It is no secret that beautiful people are revered. It may not be considered politically correct, but it is factual!
We are all painfully aware that each A-list celebrity can be described as beautiful, or drop-dead gorgeous.
A recent study proves that human beings are hard wired to actually prefer beautiful people. Couple that with the legion of books which all hail the science of beauty, including "Survival of the Prettiest" by Nancy Etcoff. This lead us to conclude that beauty is not quite as "skin deep" as stipulated by the popular expression.
A recent study conducted by ABC's 20/20 shows that human beings react more warmly to a person in distress if they are beautiful.
Which begs the question, are people really that shallow?
The answer to this is based in scientific fact, and lends some much needed insight as human beings are reacting to their own genetic instinct when they appreciate and are drawn to beautiful people.
But when you combine the symptoms of "coveting beauty" to what can best be described as a rocky economy, you get an outcome that few could have predicted: A spike in what many are labeling "survivalist" plastic surgery.
Of course, “beauty is in the eye of the beholder,” so what is beautiful to one might not be beautiful to another.
Beverly Hills board certified plastic surgeon Dr. Nicholas Nikolov notes how "ego driven plastic surgery" has taken a back seat to "survivalist" surgery.
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Dr. Nicholas Nikolov is a 
It's the time of year when you see family and friends that you only see once a year. We all want to look our best so we get our hair and nails done and buy new dresses. But what about those new wrinkles? There are some simple plastic surgery procedures you can do to "tweak" your look just in time to see that third cousin who always looks perfect.