Dr. Thomas Vangsness

Dr. Thomas Vangsness - Becker's Orthopedic & Spine Review

June 7, 2011

Orthopedic Practice Marketing: 4 Tips on Attracting Patients

1. Focus on relief of symptoms, not physician qualifications. Instead of focusing marketing efforts on explaining why you are qualified to perform a surgery, zero in on the relief of symptoms patients will experience if they undergo the appropriate treatment. "Humans want to know what's in it for us," says Dan Weinbach, executive vice president of The Weinbach Group, a healthcare marketing firm based in Miami, Fla. "In order to capture someone's attention and keep them interested, focus on what the patient needs first and foremost." Patients want to feel better, and advertising positive outcomes is the best way to attract their attention.

Read more...

Dr. Thomas Vansgness - GirlsLife.com

March 16, 2011
Help stop cheerleading injuries

By Katie Abbondanza
We all know that cheerleading can be super dangerous (think: high-flying stunts, major tumbling). March is National Cheer Safety Month, so all the GL cheerleaders out there and those of you trying to make the squad should take note. Here’s what to do to make your sport extra safe!
In our February/March issue of GL, we talked with Dr. Thomas Vangsness who reminded all cheerleaders to warm up and stretch out before practice. Remember to tell you coach if you don’t feel comfortable with a stunt and to speak up if you’re injured.

Read more...

Dr. Thomas Vansgness - Max Muscle Sports Nutrition

February 23, 2011

Health Trends for Athletes

By: Linda Hepler, BSN, RN

The media is full of the latest health and fitness research stories. Some of this information can be helpful, but much of it is just that – stories – meant to grab your attention. What practices should you include in your own life as an athlete? Read the research, ask the doctor and then make your own decision.

Read more...

Dr. Thomas Vangsness - Becker's Orthopedic & Spine Review

February 17, 2011
7 Ways Orthopedic Sports Medicine Practices Can Cater to Baby Boomers

In the past, when orthopedic surgeons saw 60-70 year-old patients with arthritis or other conditions affecting their knees or shoulders, they would focus on conservative treatment that ensured the joints were at least functional. Orthopedic surgeons today know that simply functional joints aren't enough for baby boomers: They want to remain active. An increasing number of older adult patients and weekend warriors want to return to their normal level of function after an injury, which often means undergoing surgery. Here, industry experts discuss this trend and provide seven tips for orthopedic surgeons wishing to cater their practice toward the older patient generation.

Read more...