
Arlene founded Howard Public Relations in 2002.
Arlene’s prior experience includes executive-level international
marketing with the MGM-Mirage Group, providing publicity for high-end
casinos. Target customers included high-profile personalities,
government and business people.
While Vice-president of Marketing at West Park Capital, Inc., Arlene
was in charge of strategic alliances on behalf of medical,
pharmaceutical and technology companies.
Arlene was Executive Vice President, Corporate Public Relations and
Company Spokesperson at Pathe-MGM, an entertainment group specializing
in feature films. It was a re-organization between France's Pathe and
MGM Studios. Arlene was in charge of all corporate communications (i.e.
damage and spin control) during the tumultuous reign of Giancarlo
Paretti as he tried to re-energize the “sleeping lion.”
At Embassy Pictures, Arlene was Public Relations Coordinator –
International Public Relations Director, for the production and
distribution company headed by independent producer and impresario,
Joseph E. Levine. At the time, Cinecitta was the headquarters of
runaway film production. Embassy produced a roster of commercial and
award winning independent films starring Sophia Loren, Marcello
Mastroianni and directed by Vittorio De Sica and Federico Fellini.
Including the Academy Award Winning 'TWO WOMEN,' 'FELLINI'S 8 1/2' and
'LA DOLCE VITA.' Her great achievement was troubleshooting a censorship
issue regarding the movie 'BABYDOLL' starring Carol Baker.
She was able to secure a private Papal audience for Joseph E. Levine
and Pope Paul VI which resulted in a massive publicity campaign and
forced the hand of the Legion of Decency to rescind it's 'C' rating.
Arlene studied Public Speaking/Public Relations at Columbia University
and speaks English, Italian and Spanish. Her international experience
includes China, the United Kingdom, Italy, Morocco and the United
States.